Our Strategic Focus

1. Expanding core Islamic franchise of consumer and wholesale banking by focusing on product innovation, customer acquisition & penetration and cross-sell.
2. Build and further strengthen strategic alliances with sovereign/ quasi-sovereign entities, key customers, Financial Institutions and major stakeholders to maximize Islamic finance opportunities and ensure ASB's leadership in this area.
3. Develop a culture of excellence to pave the way for ASB to become the best-in-class service provider.
4. Enhancing international presence through an expansionary agenda focusing on markets in the Far East, South and South-East Asia, Middle East, Africa and Europe.