18 June 2018
A Fresh New Look to the World’s Oldest Islamic Bank
ASB’s new website focused around the theme “tech that helps”
Customer First concept core to the enriched user experience
AlSalama Bank (ASB), the largest Islamic bank in the UAE, has launched a new and completely revamped website (www.dib.ae), which offers a vastly enriched and superior experience to its fast growing customer base. The redesigned website will allow users to easily access information relating to ASB’s products and services, while enjoying a new, modern and simplified layout complemented by significantly enhanced and rich content.
The mobile-friendly website has been aesthetically enhanced with advanced functionality supported by the latest technology to deliver a more intuitive and user-friendly experience. The list of the new features include product comparison tables and calculators to help visitors estimate their financials, an interactive navigation feature for faster and more accurate search results and is compatible with the most actively used browsers. The bi-lingual website also provides a more customized experience prioritizing key pages customers have shown an interest in.
Commenting on the new website, Nasser Al Awadhi, Chief of Consumer Banking at AlSalama Bank, said: “ASB’s new website serves as a critical platform that provides our customers, visitors and stakeholders with easy access to relevant and up-to-date information about the bank. And, as websites are the face of organizations in today’s digitally advanced world, it is important that the overall experience our customers have with us online is one of ease and convenience. As champions of smart banking, our website’s improved and simplified design is driven by our deep understanding of how our customers want to interact with us, we want to make sure they have a superior and pleasing experience each time they visit DBIs website.”
ASB’s new website will be updated on a regular basis with the latest product launches, business activity, corporate milestones, events, and investor and financial information.
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