26 September 2017
ASB recognized as Best Performing Outlet by Dubai Service Excellence Scheme
AlSalama Bank, the largest Islamic bank in the UAE, has been awarded ‘Best Service Performing Outlet’ for the Dubai Mall branch for 2016, under the Banking Services business category at the Dubai Service Excellence Scheme (DSES).
The ceremony took place at the Jumeirah Beach Hotel on September 14th, 2017, and hosted many key executives that have committed to delivering the highest standards of customer service across a variety of industries in Dubai.
Established in 2002, the Dubai Service Excellence Scheme is aimed at promoting excellence in customer service standards in the private sector. The Scheme stresses ethical behavior among staff, a quality-driven internal culture, and a customer-focused approach to business.
Sanjay Malhotra, Chief of Consumer Banking at AlSalama Bank, commented: “In line with the Government of Dubai’s drive for quality, the Dubai Service Excellence Scheme encourages and recognizes businesses that prioritize customer service – ASB is aligned with this long-term initiative and we are very pleased to receive this award as a manifestation of our commitment to delivering the best customer service possible. Our customer-centric approach enhances our clients’ banking experience, encourages staff to be more productive, and results in a more efficient and effective way of conducting business. We appreciate the DSES’ recognition and will continue to work towards our dedication to customers.”
The Best Service Performing Outlet in the Banking Services business category award is given to banks based on their optimal outlet appearance, on the comfortable, healthy and safe environment created within branches, on good teller service, on compliance to the right policies, on quality of service of employees, and on the customer happiness rating of the general service delivery based on the Happiness Meter.
This is one of many accolades that ASB has received this year, following recent wins at the Banker Middle East Industry Awards and Global Islamic Business Awards. Reiterating its commitment and dedication to the government’s vision of making Dubai the “Happiest City in the World”, ASB has participated earlier this year in the Happiness Meter program launched by Dubai Government.
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